Branding & Packaging Design
Jubilee Candles was inspired by Japanese Breakfast’s third studio album, Jubilee. Each candle, named after songs from the 2021 dream-pop production, carries scents akin to what listeners would experience, feel, or dream-of while tuning-in to Jubilee.
While the structure of the labels mirror one another, the differing detail is the trademark seal, meant to evoke the character of its scent. Savage Good Boy carries the naughty confidence of a glass of rum, Kokomo, IN the trace of dry wheat nestled with the breeze in a summer roadtrip, and Tactics the semi-sweet punch of a love that catches you off guard.
Branding & Photography
Developed, organized, and ran an online curated thrift store primarily through Instagram and Depop. Responsible for all related graphics, including, but not limited to logos, photography, and highlight reels.
Check out the shop here!
Photography & Book Layout
The deliverable was to photograph and create a book that encapsulates the journey through the study abroad program to Tokyo.
My main goal was to showcase the culture, grandeur, and energy that different parts of Tokyo had to offer - whether it be the bold flavor of sushi, or a tranquil walk through a dense side-street.
Once I returned and collected the photographs, I found the best way to tell the story was with the rhythm and pace of children’s storybook, and the simplicity and tone of a haiku.
Typesetting & Content Creation
During my time at TCL I had the pleasure of composing several of our Home Theatre and Home Comfort annual reviewer’s guides. Over the years my goal was to evolve the variations in compositions and styles, while remaining in line with the creative vision our design team had set in place for the brand.
All graphics featured within the guides were composed and built myself.
A batch of NFL-driven digital advertisements running on various retailers and partner websites, with the purpose of showcasing TCL’s new Q-Class Premium QLED TVs and highlighting their strong continuing partnership with the NFL.
Campaigns include Q-Class’s Gameday Greatness and Size Matters for the Super Bowl
Typography and Print Layout
A batch of print advertisements for TCL’s “MORE” campaign, that highlights TCL’s continued partnership with the NFL.
Introducing MORE, where your viewing experience transcends the ordinary. Our latest ad campaign isn't just about TVs; it's about a whole new way of seeing and feeling the world. It’s a commitment to delivering unparalleled quality, breathtaking visuals, and immersive performance that goes beyond the screen - MORE clarity, MORE brightness, and MORE features than ever before.
Illustration & Motion Graphics
The aim was to create a 1-2 minute title sequence for a movie based on the book Afterparty by Daryl Gregory.
Afterparty is a thriller filled with drugs, violence, and passionate romance - the color palette and style I chose was meant to reflect that.
The art direction I ultimately explored was that of an adult-themed cartoon, looming with psychedelic tendencies that mimicked the same themes of the book.
Watch here.
Illustration
Vector illustrations composed and laid out for a short infographic on millennial influence/inspiration on spending.
Illustration, Web Design,
Digital Marketing Assets
Designed website with the intention of being clean and uncomplicated. Social Compile asked for a site that was free from extraneous elements, and instead wanted to give users an app that’s easy to navigate and utilize, for quick and easy business interactions.
I created an array of fun and bright illustrations to use throughout the website to lend youthful energy to the otherwise straightforward interface.
Photography
Photographed and composed an editorial layout for a blog post on appropriate style during California Winters. I wanted to emphasize how denim is the foundation of California style- how it blends perfectly within California’s terrain and landscape.
Photography
A collection of photographs shot throughout a day trip through Los Angeles.
Taken on Ilford B/W 35mm film with a Pentax ZX-60 and 28-90mm Quantaray Lens.
Photography
A collection of photographs shot during summer road trips.
Taken on Superia X-TRA 400 35mm film with a Pentax ZX-60 and 28-90mm Quantaray Lens.